Seo Course

What Is Local SEO & How It Works?

LOCAL SEO is about how to optimize your website to rank better for local audiences. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city then you have offices or shops, you will also need to practice at least some local SEO. You must customize your city name, customize your address details. In essence: you need to optimize so that people will know where you are located and you are able to find offline (if necessary). In this post, we will try to explain what is local SEO, so that you can customize your local site too!

What Is Local SEO?

If you have a local business, such as a shop, or people often visit your office, optimizing your website is also about making sure that people can find you in real life. But even if you are not actively receiving visitors in your building, but targeting the audience located in the same geographical area, then you need to adapt to that area. This is called local SEO.
 
The ground-rule these days is that if you have a proper address in a region / city then optimizing is the easiest. The thing is that if you want to optimize, for example, a service area that you are not physically located, your main tool content for optimization is content. You just have to write a lot about that area. We found that often, it leads to compelling pages that have little to do with business. It is clear that these pages have been added only for SEO reasons.

Mention all areas

Recently, I have heard that someone has said that he has mentioned some neighboring cities. And he found them visitors from these towns.

Based on the place in which you can put some effect to being honest. But I will not call it a suitable optimization. For most companies, that strategy will not work well. This is not really an optimization; It is just that someone else has not mentioned that area and that product on their website. If there is competition, please use other methods too.

Local SEO is not just about search engines

Yes, you can do a lot to adapt your website to local audiences. But if you are running a local business, things like word-mouth and print brochures also contribute to local SEO.
 
If you also mention your website and social profile on your offline communication / promotion, then your Facebook choice can increase, your Twitter followers can increase, and direct traffic to your website will be more. On one side or the other, it will also appear to Google, perhaps it may be indirect.

So, back to our main question: What is local SEO? There are many factors in local SEO that help you address your local audience with better rankings in search engines. It is not just optimizing your address or your social media strategy; All these things are combined which we call local SEO.

Tricks For Local SEO

1. Create Google+ Page

Google+ isn’t a popular social network that all we know but do you creating a google+ page can incease your chances to rank faster in local seo.

When you connect your Google+ page to your website, your face is shown next to all of your search engine results.

33% of people while searching they click on the 1st top results of google, its because it’s easy to click on that and they have some catchy headlines which atrract them to click on that.

But when you add your image into, it changes like this take a look at this

local seo
local seo

Go to the “Contributor to” section, and add a link to your website. This tells Google that you write articles for that website, which will allow them to include your face in search results.

2. Get a Google Places page.

if you know little bit about seo then you have heard one word all the time is

Local Local Local

you have no idea how google is moving towards local seo, and here our main issue is most of the peoples really don’t even know how Local SEO works. Good News- Here you have a good opportunity to drive traffic on your local business.

  • MAKE SURE YOU HAVE MORE POSITIVE REVIEWS THAN YOUR COMPETITORS DO
  • MAKE SURE YOUR ADDRESS IS POSTED ON YOUR WEBSITE, AND ON AS MANY SOCIAL MEDIA SITES AS POSSIBLE

3. internal link structure.

Backlinks from other websites are a big part of any SEO strategy – but that’s not the only type of link that makes a difference. Links on your own pages make a difference, too

Also, Google rewards pages that are what they say they are. Each page’s content should match its title and keywords as well as possible (this is especially important for eCommerce stores like Shopify).

4. Make sure you’re speaking Google’s language

  • Are your main headings in <H1> tags?
  • Are your subheadings in <H2> and <H3> tags?
  • Does the title of your page contain your keywords?
  • Does the main heading on the page contain your keywords?

5. Do competitive research, and don’t be afraid to steal.

Always try to steal your competitors audience, i have some tricks which can help you to steal your competitors traffic.

  • 1st choose your niche and type the phrase or keyword in google, now click on the first result.
  • Now look at the website closely, see their structure how they designed
  • Check what their headlines say and what they are about.
  • Note down their headline and how long is the text. See if they have lot of link to the webiste?
  • We copy what they are doing not their site(Only The Structure)
  • Now it’s compulsory your page should have same word count, you can increase with some more valuable information.

Important: If you are trying to steal anyones content then google will penalize your website.

5. Create videos and put them on YouTube

You have no idea how google love to rank video’s it because everyone wants to litent not to read the content, so it will be better you can make some videos and try to upload on youtube.

Videos works 50x more that your post, so there is a chance of ranking in Local SEO with your videos.

use same keywords what you used in your webiste, so it can rank ASAP! make something really different and interesting so, it can be shared with others.

6. Get your free backlinks.

SoundCloud and various other web platforms allow you to link to your website from a profile, and yes, these do count toward your backlinks.

Not as much as, say, a link from Harvard or Sony, but any little bit counts. but you know links from these webistes also can push your webiste at startup, and it can boost your site too.

7. Steal competitors backlinks

Open Site Explorer will be really helpful, because you can check where your competitors are getting their backlinks, among other things.

Use some good tools like Ahref,Semrush,etc to see into your competetiors site, from where they are getting backlinks, and you can go to those webistes you can also get some backlinks.

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