Hey everyone, I’m gonna share with you, SEO in 2019, what works and what doesn’t work.
As time goes on, SEO is becoming harder and harder. So should you even do SEO any more? Of course, you should. Majority of the people click on organic listings and not paid listings.
Now before we get started, I have a simple question for you guys. How many of you guys are SEO experts, or SEO beginners? If you’re an expert, leave a comment with expert, if you’re a beginner, leave a comment with beginner.The reason I’m asking this is, and the reason I’m curious, because I’m gonna lay down down some new tips, and hopefully you guys don’t know about ’em.
Blogging drives a ton of traffic
You guys know that, Google loves content, as they say, content is king. But here’s the thing, there’s over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won’t work for now SEO in 2019.
Regurgitating the same information over and over again won’t produce results in 2019.What you need to do is create a new unique spin. You have to write about fresh stuff that people haven’t seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can’t even do that, once a month, but if you write something that’s super new and unique, I kid you not, you’re gonna get a ton of social shares,you’re gonna get a ton of backlinks, you’re gonna get a ton of comments and engagement and traffic in SEO in 2019.
The reason being is, right now, so many people are producing blog posts, the majority of that information is regurgitated. People are looking for new information and they’re craving it more than ever right now.
Build Your Brand
There’s a lot of sites out there creating fake news, and Google hates that. They’re looking for brand signals, and if you’re wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you’ll see how you’re doing.
The reason they wanna rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you’re less likely to create crap content or write fake news.
So if you wanna build a brand, you gotta do things that are offline as well. I know that sounds counter-intuitive, but it will help your SEO. You gotta take a omnichannel approach both online and offline, and if you do that for a long period of time, I’m not talking a few months, but I’m talking about a year, two years, your brand will get bigger and bigger and you’ll find that it’s easier for you to rank on Google.
Link Building Is Harder than Ever
Everyone’s hitting up these sites for links. Yes, there’s over a billion blogs, but because there’s so many sites out there, everyone’s getting hit up more and more for links. So instead of just going out there and trying to build links, because in most cases, you send off an email to someone, they’re just gonna be like no, I don’t wanna link to you.
Instead, what I want you to do is use a Link Intersect feature within ahrefs. It shows you who links to your competitors and who doesn’t link to you.
If someone links to three, four, five of your competitors but not you, you know they’re open to linking to other sites in your industry, there’s a much higher chance that they’ll link to you if you hit them up.
Website Loading Speed
Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have fast ones doesn’t mean they’re in an area with really strong reception, so that could mean your website loads really, really slow. Use Google Page Speed, it’ll show you what you need to fix to load faster in Google’s eyes. and it will help you do SEO in 2019
Voice search is becoming more and more popular. Two out of every five adults are using voice search. If you’re using voice search, leave a comment with yes. If you haven’t used voice search before, leave a comment with no. I’m just curious, I know they say hey, you know, voice search, I don’t think it’s sexy, not too many people are talking about it, but by 2020 over 50% of the people will be using voice search.
So you wanna make sure with your website and your content, ’cause that’s typically what’s gonna rank for voice search, and SEO in 2019 you’re answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you’re gonna rank. And of course, we found that HTTP sites, everyone should be on HTTPS by now, but if you aren’t, switch to that, it’ll help with voice search, as well as having a fast-loading website, that’ll also help with voice search.
Google’s tired of ranking old, outdated content.I’ve mentioned this many times, there are over a billion blogs, so what does that mean? There’s content on everything. Whatever you’re writing on, the chances are, there’s 50 other articles similar to that. If you wanna do better, I know I already mentioned, write new, fresh content.
But even with your new, fresh content, other people are gonna copy you, so you need to update it, it doesn’t have to be monthly, but at least once a year, go into your best-performing pieces of content and update them. It’ll help ensure that you continue to rank high on Google.
So that’s it, that’s seo in 2019 and how you get more search traffic in 2019.